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Search engine optimization (SEO) is the art and process of making a website/page ranked high in search engine organic, crawler-based results.

Pay per click (PPC) is an online advertising model that advertisers only pay publishers when a user actually clicks on advertiser's ads.

SEO & PPC are now being seen as top marketing strategies for increasing a site's traffic, leads, sales, as well as revenue.

Visit SEO & PPC Blog for useful insights and information. Ask SEO & PPC questions on SEO & PPC Forum.