According to an article posted by Danny Sullivan on February 25, 2008, Google is running a private test program that allows selected AdWords advertisers to associate video clips with their ads. Below the ads there’s a small plus symbol with an invitation to watch a video. Click the symbol, and the video appears and begins to play.

“For one, AdWords advertisers have had to shoehorn their messages into a 70-character limit. Well, if a picture’s worth a 1,000 words, moving-picture ads will let advertisers blow through the haiku-like restriction.” according to the article.

You can read the whole story @:

http://adage.com/digital/article?article_id=125283

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