Do you know the top common Pay-Per-Click (PPC) campaign mistakes?
Pay-Per-Click advertising can make or cost your business money. In Feb 2008 Hitwise Australia Newsletter, some top common Pay-Per-Click (PPC) campaign mistakes are listed as below.
1. Having too many non-relevant keywords
Keywords are the backbone of any PPC campaign. However, having large lists of untargeted keywords that […]

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Rob Garner did a very good summary on Search Engine Bias in his recent article “Deconstructing Search Engine Bias”. Indeed, everyone should optimize their website based on the bias mentioned in the article.
1. Anti-spam bias (real or perceived spam). If a site appears to be spam, as defined by the engine, then that site […]

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