I was hoping to find a cheap broadband and telephone bundle in Sydney, Australia. So I went to Google.com.au and searched “broadband telephone bundle”. Although I didn’t exactly find what I need, I noticed there was a Google AdWords PPC ad which reads:

Google Online Ads
Why advertise in the phonebook when
you could advertise on Google?
www.google.com.au/AdWords

I did another search using IE and got another Google ad:

Google Listed Ads
Reach Aussies Searching For You. Set Your Own Budget. Start Now!
www.google.com.au/AdWords

Does anyone think someone who is searching “broadband telephone bundle” will also be interested in using AdWords?

If Google Australia hires me to do their PPC campaigns, I will definitely do a better job. Oh, wait, maybe I couldn’t because anyway you cannot calculate the ROI! The reason is simple - AdWords is free for Google itself, isn’t it?

Bookmark and Share