My name is Patrick Shi. I am a Qualified Google Advertising Professional and have extensive experience in online marketing, including SEM, SEO, affiliate marmeting, email marketing, etc.

I have managed Qantas, NAB Credit Cards, Citibank Credit Cards, Foxtel, Open Universities SEM campaigns when I worked with a leading media agency. I have also done strategies and managed their implementations for Driveaway Holidays, Qantas Holidays, MyTickets SEM and SEO activities from the client side. Leading several implementations of Googla Analytics and Omniture Sitecatalyst and later in charge of all the reporting and performance analysis for Driveaway Holidays, Qantas Holidays, and MyTickets online business activities, I have gained excellent skills in web analytics.

I was able to decrease SEM cost by 30% while increase website traffic by 20% by changing strategy and starting a strong SEO campaign when working for MyTickets, decrease Qantas Holidays SEM CPA by 20% and increase number of bookings by 30% as well as cut the SEO audit & fix recommendations cost up to 60%, achieve a 300% ROI for DriveAway Holidays SEO, help to keep Qantas Holidays ReadyRooms Google SEM account and NAB credit card Google & Yahoo SEM accounts with Optimedia by decreasing CPA and increasing acquisitions.

I have published more than 16 refereed journal and conference articles. My most recent research interests include search marketing, e-government evaluation, technology supported groups, & ecommerce.

I am highly recommended by my former managers and colleagues and the recommendations can be viewed at my LinkedIn Profile.