Split testing is the process of continual optimisation and testing of different variables that influence a shopper’s final decision to make a purchase. It is essential to split test on your landing pages to maximize your conversios. Hitwise Australia suggests the following variables might need to be tested from one landing page to another.
Landing Page […]

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I was hoping to find a cheap broadband and telephone bundle in Sydney, Australia. So I went to Google.com.au and searched “broadband telephone bundle”. Although I didn’t exactly find what I need, I noticed there was a Google AdWords PPC ad which reads:

Google Online Ads
Why advertise in the phonebook when
you could advertise on Google?
www.google.com.au/AdWords

I did […]

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Andreas Vogt, Business Development Manager (Search), from Facilitate Digital outlined four common scenarios that lead to bad performance in an SEM campaign.
The scenarios are based on having high or low levels of impressions, click-through rates (CTR) and conversions. Each scenario raises issues to do with either the setup of the search engine campaign or the […]

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