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Priority for Google Adwords Match Types?

UserPost

2:59 pm
May 1, 2008

Patrick Shi

Moderator

posts 9

Questions:

Let’s say you have a Google Adwords ad group that targets one keyword phrase with all 3 match types. For example:

dog house plans

"dog house plans"

[dog house plans]

When somebody searches for "dog house plans" in Google (without the
quotes), which match type will trigger the ad?

Answer:

The exact match will trigger the ad. See this help page:

http://adwords.google.com/support/bin/answer.py?answer=66292

Down to the bottom you’ll see this text: "The more restrictive match type will always trigger the ad, regardless of CPC bids. For nstance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad."

Also, it’s a good strategy in some cases to use all 3 match types but with different bids becasue they’re not the same thing and they’re not worth the same thing.


7:59 pm
August 4, 2008

marketraise

Member

posts 8

“Google” the most admired search engine existing for
everyone in the world. The reason behind its popularity is the way its works.
Really Google search engine seems to most effective, accurate, quick, reliable.
One of the most important secret behind the success of Google is its “ALGORITH”

 

Outsourcing, Human Resources Management, Offshore Staffing, 

12:03 am
December 30, 2008

preet76

New Member

posts 1

Patrick Shi said:

Questions:

Let’s say you have a Google Adwords ad group that targets one keyword phrase with all 3 match types. For example:

dog house plans

"dog house plans"

[dog house plans]

When somebody searches for "dog house plans" in Google (without the
quotes), which match type will trigger the ad?

Answer:

The exact match will trigger the ad. See this help page:

http://adwords.google.com/support/bin/answer.py?answer=66292

Down to the bottom you’ll see this text: "The more restrictive match type will always trigger the ad, regardless of CPC bids. For nstance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad."

Also, it’s a good strategy in some cases to use all 3 match types but with different bids becasue they’re not the same thing and they’re not worth the same thing.


hey thanks for that tip, i was having a misconcept that all these 3 are same and google just considers the spelling matches. i have been using this keyword research tool. will have to target the keywords accordingly.


6:41 am
March 16, 2010

hazelg

Member

posts 17

I always thought that google only cosiders spelling matches. Thank u for this!


4:57 pm
April 9, 2010

Mamta

Guest

Hi
Link exchange is the popular method of
increasing page rank and generating maximum incoming traffic.
But i want to improve the traffic of my
sites and wanna get good ranking in Google
Can anyone suggest any other means to
get top 10 ranking in Google in short period of time.
Automated Link
Building
 
SEO Consultancy

7:40 pm
October 28, 2010

sarahgabriel

Member

posts 3

Google always spelking matching. Yes, you shared a true information. And because of it I like to share with  you, good job.


3:12 pm
May 26, 2011

Anthony00814

Member

posts 5

This is the allotment where keywords become important. Each advertiser chooses a specific set of keywords which are accurately accordant to the artefact / account they’re aggravating to sell. The allotment of this blueprint that absolutely sets Google afar from the blow of the backpack is that they action altered match types, contrarily declared as belief which actuate if a user’s seek concern does in actuality bout an advertiser’s keyword.


11:11 pm
June 29, 2011

ronniewilliams

Member

posts 10

The reason of becoming the biggest and most effective search engine of Google is that if you want any thing from it. It shows you the most related keywords searches in top 10 results the keyword which you write in search tool. If you write shoes on it and want to know about it than it only show the result shoes not the shoes shops. This is due to the Algorith and Accuracy of the Google works that you find your result in just neno seconds.





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